How Tours & Attractions Can Effectively Serve High Demand?
With the hectic summer season over, now is a good time for the hospitality industry such as hotels in Karachi, to consider how their booking infrastructure handled the flood of visitors from both local and foreign markets.
Crowds, lack of space, long lineups, and fully loaded attractions contribute to a negative overall tourist experience.
Museums, parks, and attractions eventually leave the visitors’ “comfort zone,” even if they haven’t hit their capacity limit. This is a key problem because it is well established that the experience influences evaluations, recommendations, and the choice to return.
Revenue Potential Lost As A Result Of Infrastructure Overload
When an attraction is at maximum capacity, the operator loses money since it can no longer accommodate all of the customers’ demands.
In other words, there is a cap on operating revenue. The same visitors would most likely consume more at a different time if the present infrastructure were more relaxed.
Excess demand, while initially appealing to providers, frequently reflects missed income opportunities. Those excursions, events, and attractions that understand this potential and handle it wisely will be in a far better economic position.
The objective here is to establish and communicate incentives to steer visitors into their comfort zone, maximize sales within the framework of current conditions (people, warehouses, points of sale, supply infrastructure), and minimize lost potential.
How To Flatten The Curve: How To Make The Most Of High Demand
When viewing an offer or a location via a macro lens, there are usually periods or partial offers with free capabilities simultaneously, with few exceptions.
As a result, the major management approach for coping with over tourism must balance (permanent) peaks in demand by transferring them to off-peak periods or with alternative offerings.
This is the only option to raise the number of registered users or tickets sold.
Modern booking systems, for example, initially give a clearer picture of the number of tickets sold or available seats, preferably covering all distribution channels such as the company’s own website, online travel agencies, Google Things to Do, or reseller networks. Intelligent forecasting methods can also be used to model future consumption peaks.
Simply said, audience flow management is accomplished by incentivization and communication.
Price, or more accurately, the dynamic optimization of price categories, is another critical control factor. Lower costs, as previously said, are a wonderful incentive for filling less popular periods. On the other hand, price rises at peak periods can help considerably reduce the number of visitors and make the experience more pleasant for the remaining guests – with no loss of revenue.
Many consumers continue to desire privacy or smaller groups – and are prepared to pay more for this exclusivity – especially following COVID rules and becoming accustomed to great experiences in less crowded attractions.
While dynamic pricing indicates your peak hours to your visitors, it is still a good idea to explain any such actions to prevent over tourism in a clear and suitable context. Over tourism, pricing modifications, and guiding strategies should thus be viewed as forms of marketing communication.
The Technology Is Available; The Attitude Must Shift.
COVID made the employment of visitor management technologies inevitable, which may now be used for good.
This crowd-control technology is accessible, has demonstrated its value, and has already been applied in several locations.
Now lacking is a shift in the thinking of operators, who should use these new tools to improve their offerings in novel and potentially unexpected ways. Thanks to digital booking systems, every operator of attractions and locations may provide a diverse range of ticket categories and dynamic time window pricing. This, together with digital interfaces to OTAs, reseller networks, and search engines, has created a solid framework for macro-level visitor routing.
Since you are here, if you are travelling to Pakistan, we are here to accommodate you. Zifan Hotels aims to be one of the best hotels in Karachi and combines authentic experiences and hospitality services. For more information, please contact us at info@zifanhotels.com or +92 (21) 34322140-43.
