Print or Digital: Which is More Viable for Hotel Marketing?
The name of the game in hospitality marketing is reaping the benefits and ROI of each campaign. While this is self-evident, the road to the greatest return on investment is less so, especially in the digital era. Because of the rapid expansion of the internet and social media, many marketers are debating a classic twenty-first-century debate: Is print or digital marketing for hotels in Karachi more valuable?
It’s a significant choice to decide where to spend marketing expenditures. Some companies have decided to put all of their eggs in the digital basket since it is inexpensive, convenient, and has a large audience reach. However, several features distinguish print as a particularly important and desirable investment.
Let’s look down the elements that influence customer behavior from both a digital and print standpoint, and perhaps unlock the secret to this continuing dispute.
The Case for Digital Marketing
Search engine optimization (SEO), organic and paid social media, blogs and websites, video marketing online advertisements, and many more digital marketing methods are available to you to reach the largest number of prospective consumers most responsive to your content. For a little expenditure, any of these digital choices may produce hundreds of thousands of impressions.
You can test, alter, and cancel advertising in the blink of an eye with online campaigns. When something significant and noteworthy occurs in your location, for example, you may take advantage of the opportunity by posting timely updates on social media. Have some fantastic ideas for vacation packages but aren’t sure which ones would be the most popular?
You may test some advertisements and landing pages using digital, see what you receive, and then modify your campaigns from there. Online marketing is a highly popular choice because of its speed and flexibility, as well as the ability to readily assess ROI through monitored replies.
The Case for Print Marketing
Print still has a role in the hotel business and offers an in-person experience. Print can connect in ways that technology cannot, from print advertisements that plant a seed in the dreaming stage and eventually bring visitors to your hotel to in-room magazines that engage them while they’re there.
On a more scientific level, findings from a Millard Brown research suggest that handling physical items like newspapers, periodicals, or brochures causes greater emotional processing, which leads to improved brand and commercial memory.
“That’s all well and good,” you may say, “but print is still far more expensive to manufacture than its digital counterpart.” You are completely accurate, however there are methods to compensate for the difference while cultivating partnerships with complimentary companies, whether it’s selling ads in your print materials to local businesses or utilizing your print materials to cross-sell your on-site services – or both!
Why Not Both?
Some things go better together: peanut butter and jelly, summertime and sunlight, print and digital marketing – they’re all excellent on their own, but when they work together, they add a little something extra. Both digital and print aspects are important in a successful hotel marketing strategy.
Furthermore, adding a print aspect to a marketing campaign increases ROI by three times on average. When you combine the two, you’ll be able to interact with customers early in the buying process and build brand trust.
Zifan Hotels is located at the heart of Karachi and is one of the best hotels in Karachi with luxurious rooms and services. For more information, please contact at info@zifanhotels.com and +92 (21) 34322140.
