The hospitality industry has shown incredible resilience and determination in the face of the COVID-19 outbreak’s unprecedented challenges. Although the imposition of the lockdown and travel restrictions since March has had a negative effect on the industry, hotel establishments are now prepared to host their guests once again by transforming the hospitality landscape.
The industry is currently confronted with a situation that few could have expected. Work losses, economic consequences, and health restrictions have all been unparalleled as a result of the Covid pandemic. The hospitality industry has never needed to reinvent itself more.
How reinvention is changing the game
Reinvention can take many different forms. For others, this entails completely overhauling an out-of-date business model, while for others; it simply entails tweaking an existing strategy. Growing sales while handling the post-furlough effect would be a delicate balancing act. It could imply refocusing marketing strategies on domestic travelers or forming alliances with local businesses.
We’ve also seen fantastic instances of reinvention in other industries. Many luxury restaurants in Dubai have introduced delivery models, and an Australian supermarket chain is hiring national airline employees on a temporary basis while flights are grounded, in order to meet the increased demand for consumer staples.
Guests will expect hotels to deploy digital technologies to allow contactless options as restrictions ease and business returns to a phased normal. Responding to their demand for a digitized, seamless guest experience with minimal human interaction is critical. Contactless payments, for example, would become the rule as people become more cautious about who they come into direct contact with.
All open outlets in the hotels now have digital menus that can be accessed via QR codes placed on tables, allowing guests to browse our elaborate and well-planned menus without having to deal with physical menus. Digital payment options have always been available in our stores, and they have been resurrected as a practice now more than ever.
Brands must strive to be flexible and transform in order to remain ahead of guests’ changing habits. In the aftermath of a pandemic, hotel chains would need to accept digitization as a way to provide consumers with value-added services and experiences. For the best results, it will be important to match sales and marketing strategies.
Despite all of the confusion, one thing is certain: the hotel industry has existed and thrived for over 200 years, and it is far from dead. In reality, if owners and operators can master reinvention, we might be on the verge of something spectacular.
What Are We Offering?
Our goal at Zifan Hotels is to reboot, redesign, and align our offerings to the evolving needs of our guests and the current business climate and to be one of the best hotels in Karachi to offer top most services to our guests under all circumstances. Our main strategy is to keep track of changing consumer experiences and respond to their complaints at our mentioned contact numbers, please contact us at email@example.com and +92 (21) 34322140.